There are over 1,600 trade shows each year in the United States alone. And if your business has an overseas market, then you have access to hundreds more. This means that your company can not afford to waste time, money, or resources on things that will not help to improve or expand its current opportunities. So, to maximize the return on your company’s investment of participating in trade shows, you need to be more strategic. A trade show marketing plan, a product mission statement, and an exhibit design company that can help you deliver the goods.
In any business venture where there are package deals, often times, that is where you will get your money’s worth. For example, when your company is marketing a new product, then it is more prudent to register for trade shows that will give you the most exposure to your target population. So that you will maximize the opportunity to make sales or contact with potential customers. As it is when you are planning to attend a show or convention as a participant with an exhibit booth. Look for a booth or exhibit design company that offers the total package.
In the world of trade show booth designs, that total package includes the designer knowing the details of the marketing plan, the company’s mission statement regarding the product or service, and complete transportation and setup of the exhibit booth. A custom designed exhibit can make all the difference in how your product or service is perceived by others. In real estate, “staging” a house helps to make it more attractive to potential buyers. The same is true for products and services at a trade show.
Professional booth and exhibit designers know how to “stage” an item, so that its best features are highlighted. And whether your company buys or rents the booth’s main frame features, the design company should offer the service of transportation and setup. If not, then your company will risk not having an exhibit that produced its maximum result potential. Custom exhibit design companies know the intricacies of their designs. They know how the display was built to function and how it goes together. This transportation and setup service will save your company the embarrassment of not having a fully functioning exhibit.
If your company has more than one trade show scheduled for a specific product then storage for the booth’s set components will become an issue. A total package design company will have a booth breakdown and storage option. In essence the design company will be with you for the life of the exhibit because your success is their success. which is why you need this booth designs company! Your trade show marketing plan is the measuring stick that should be use to indicate the success of the booth or exhibit. A total package design company should offer a exhibit design adjustment service, if the marketing plan was not successful. A design company that takes care of the details will make your company’s trade show experience a worthy investment.